Photographers, I get it – blogging is something that you either love or hate in your photography business.
And if you’re like me (hi!), you love blogging. Like, love it! To me, it’s an online journal, and I love storytelling and writing.
On the other hand, I totally understand… Sometimes (or maybe a lot of times) blogging is just hard. We’re stumped for what to write, what to share, questioning what our clients and potential clients even want to read, or fresh out of blog post ideas.
So, without further ado, I’m excited to share some of my favorite blog post ideas for photographers! Bookmark this post, too… Because the next time you’re feeling stumped on what to write or share, this post will hopefully inspire you again!
1. Your Work
Okay, okay, this one is a no-brainer, right? Sometimes the hardest part about blogging is starting. Start somewhere, friend!
As a photographer, you must share your work with the world in order to connect with your clients and potential clients. And when I say that you must share your work, I absolutely mean sharing your work outside of Instagram and Pinterest. Trust me, my web guru creative friends will back me up from an SEO perspective, too.
Sharing your work on your blog is the easiest place to start if 1) you just don’t blog, 2) you don’t know where to start, or 3) you’re trying to jump back into a blogging routine. I know that you share such beautiful work with the world – from engagement and wedding photos to newborn and family photos… Start with sharing THAT stuff on your blog!
2. Behind the Scenes
It’s true, behind the scenes photos on social media are some of my very favorites. So, you can probably guess that I love reading behind-the-scenes photos and stories on the blogs of other photographers, too!
Pull the curtain back a bit and give a glimpse into what your process looks like behind the scenes… From sharing blog posts of your office workspace to photographing a client on-location at a shoot to everything in between. Challenge yourself to look within yourself and your business – share that behind-the-scenes goodness with the world!
3. Vendor Love
You might be thinking… Ummm, Kara, I’m not a wedding photographer – I don’t need to share vendor love on my blog! Well, think again!
Whether you’re a wedding photographer that tags your favorite vendors and vendor credit on social media or a senior photographer that loves collaborating with local boutiques for outfits… Sharing vendor love on your blog is a good thing! Get creative and share that vendor love on your blog! It not only will help you and your business, but it will help your favorite businesses, too. You know I’m all about encouraging community over competition!
As a photographer, it’s no secret that you’ve poured hours of energy, effort, late nights, and love into your business. So, why not share education on your blog relating to your passion? You are the expert, so share that!
Now, sharing education on your blog can come in a few forms – education for your clients (or potential clients) or maybe education for your industry peers (like this very post I’m writing). If you’re a wedding photographer, maybe share blog posts with wedding advice or what to wear for engagement photos. If you’re a newborn photographer, maybe share a blog post on how to prepare for a newborn session… You get the picture, right? The possibilities are endless. I wholeheartedly encourage you to share your expertise with the world!
5. Personal Work
And finally – one of my favorite types of blog post ideas for photographers… Personal work! Are you a photographer that loves doing a Project 365 or Project 52 each year? Or maybe just a photographer that loves getting out their camera for personal life moments?
Get personal (as personal as you’re comfortable with) and share a glimpse at some of your personal work or personal projects on your blog… Not just a quick look at the project via your Instagram stories, but a look at a personal project with a real story on your blog! Share a look into your personal life whether it’s a blog post about your yearly photo project, a trip or adventure you went on, or a monthly recap blog post like this one.
It’s true, I love blogging and probably always will!
I hope this post inspires (or reinspires) you to discover your love for blogging.
Because after all, blogging doesn’t have to be a scary thing for photographers. If anything, this blog post should reveal that you already have so much content to share in your business and life that can be shared on your blog… It’s sitting right in front of you!
The first step is simply writing about it and sharing!